
Playstation users are in for a treat, thanks to Ford's "virtual showroom" on the Playstation Home network.
The virtual Ford Showroom launches today as a part, or space, of PlayStation Home. Ford is the first automaker to launch a space within the North American version of PlayStation Home.
This free-to-use platform allows users to see the new Fiesta and Edge from the comfort of their home. You can check out two of the hottest offerings from Ford and never leave your couch! "The Ford Showroom gives players an opportunity to check out our vehicles in an environment where most people wouldn't expect to see Ford," said Brian McClary, Ford social and emerging media specialist. "It's another example of how we're providing customers with ways to engage with Ford on their own terms in their own way."
From the Ford Showroom, users can view the interior and exterior of the Fiesta and the Edge, experience Ford SYNC and play a game with digital rewards that include T-Shirt with the Ford logo.
"The Ford Showroom in PlayStation Home is the perfect place for people to explore, interact with and share these highly recognizable and popular vehicles," said Amy Carney, president of advertiser sales for Sony Pictures Television. "Their SYNC technology also has strong synergies for creating highly interactive and engaging game experiences."
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