Mad Rush to Reserve the Fiesta
The reservations program Ford set up for the up-and-coming 2011 Ford Fiesta is seeing some real action.
Out of the many thousands already reserving their vehicle on Ford’s dedicated reservation system, nearly 60% of them are opting for the higher –end model, while 65% are choosing the 5-door hatchback. The top color specifications include Blue Flame and Lime Squeeze.
There’s no doubt that there’s going to be a mad rush for the Midway Ford doors on release date when the Fiesta arrives later this year. Ford has already seen thousands of unprecedented “conquest customers” - those customers that are coming from different auto brands - from Honda, Toyota, Jeep and Saturn owners, to name just a few. Also, the reservations for conquest customers coming from European and Japanese import owners surprisingly outnumber even the customers coming from other domestic brands. Something that speaks volumes about the expectations, and understood build quality, of this fiesty little car.
One thing is for sure, the 2011 Ford Fiesta has certainly gotten a lot of people intrigued about its arrival. A compact car with a surprisingly spacious cabin, fuel-conscious and nimble, the Fiesta will deliver to American drivers what the European drivers have known for the last 18 months – that you can have efficiency, maneuverability and smart styling without a hefty price tag.
By reserving the 2011 Ford Fiesta early, customers will get prioritized handling, automatic build updates a dedicated reservations consultant and, best of all, the SYNC and Premium Sound Package at no charge, so if you are interested in one of the most exciting Fords to roll stateside, call or email Midway Ford to reserve yours today.
Beat the rush and be the first to enjoy this remarkable car - no one wants to show up late to the Fiesta.
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